SEO Copywriting

SEO Copywriting, also called search engine optimization copywriting or search engine copywriting, is a technique of writing webpage content in such a way that it contains targeted keywords with an ideal keyword density. This is a crucial part of the SEO process as it involves creating compelling text that would make readers remember by linking back to it. The ultimate goal of search engine copywriting is to help the site achieve a high ranking in search engine results for the targeted keywords. SEO Copywriting also involves the optimization of other on-page elements like the title, keyword tags, main description, and the headings.

The main purpose of SEO Copywriting is writing search engine friendly content and also ensuring that this content makes sense and is relevant to the person visiting the site. Many times SEO experts fail to do so and end up creating content solely for the search engines. This does not serve the purpose as it may get tremendous traffic to your site but will not make any sense to those who do not find what they are looking for.

Generally search engines give more preference to pages that contain genuine content and not ‘doorway pages’ (considered as a Black Hat SEO technique) that are created solely for the purpose of achieving high search engine rankings. In all probability the search engines would recognize and index web pages that are SEO copy written and the rankings attained by such websites will be more stable.

SEO Copywriting Advantages

However it is important to understand that SEO Copywriting is a good option when search terms are not highly competitive. For example, if your business deals with loans and mortgages, you may want to use the keyword “finance”. However, the term “finance” being a very generic term will have tons of competitors using it to gain a top ranking. In this case it would be very hard to enter into the competition and overtake other competitors showing on the first page. It would be a better option for you to use keywords like “loans” and “mortgages” instead as they would have more potential for you to succeed in your rankings due to lesser competition.

Search Engine Copywriting is also a favorable option when budget isn’t a constraint. This is because SEO Copywriting is a time consuming and tedious process and proficient copywriters may not always be cheap. However, inspite of all these, the benefits of SEO Copywriting cannot be overruled. It is a process that can assure you profitable results and rank stability if done the right way.