While optimizing your podcast for SEO, it is important to include relevant keywords in your podcast feed. This enables search engines in spidering the text for keywords relating to your podcast.
The following are some of the points to keep in mind while creating a podcast:
It is a good practice to include a detailed show transcript in the podcast feed description. On displaying the feed, the likelihood of interested people finding your show in podcast directories and search engines will be much higher.
Length of the Podcast
It is important to remember that listeners always have limited time at their disposal when listening to podcasts, and hence, they would be quite choosy about what they are listening to. Therefore, it will be helpful for you if you keep your podcast to the point and avoid making it too long which will only divert your listeners away.
Once you have created your podcast and given it a final shape after editing and uploading it, the next step is to get the interested people to listen to it. It would be a sheer waste of your time spent on creating a podcast if there are no listeners for it. Therefore, it is upto you to promote your podcast in all the possible ways to make it worth the efforts that have gone in creating it.
Below are some of the ways you can try to publicize your podcast:
- Word of mouth is one of the most powerful ways of publicizing anything one has to offer. You can email your friends, family, acquaintances, colleagues, or customers regarding your podcast. Also, your family and friends can be your first great source of getting backlinks to your site or podcast.
- Contacting other podcasters can also be very beneficial. Usually those who create podcasts often tend to listen to other people’s podcasts as well and are also happy to exchange links with others who create quality podcasts.
- Another way to get your podcast out is by participating in podcasting forums as well as forums containing your podcast topic. Leaving informative and valuable posts with your podcast information and URL can help draw the attention of users rather than posting general messages like ‘View my podcast’.
Finally, one of the best and most powerful ways of promoting your podcast is to submit it to different podcast directories and search directories which are major sources of web traffic. It will be well worth your time and effort spent in submitting your podcast to podcast directories when people find you through them. However, identifying and submitting your podcast to the best and reputed podcast directories is a cumbersome process and quite time consuming. Therefore, we are here to offer you an incomparable service of submitting your podcasts to the best podcast directories so that you can save your time, efforts, and resources.