Identifying classified ad posting directories
In order to benefit from classified ad posting, it is important to ensure that the directories have a good page rank. You can also use Alexa to know the site rank and also identify the sites that link to it. This will help in building your classified advertising directory list. Post the ads in those directories that have a high potential of customers. The more the customers, the better is the visibility. Don't forget the internet marketing rule of five which says to post your classified ad to at least 5 sites.
Guideline for classified ad posting
Each directory has its own guidelines for accepting and rejecting classified ad postings. Before you submit your classified ads to a directory, it is good to read the guidelines mentioned there.
Creating your classified advertisement
This is the most important step of all. Identify the product or service that you want to sell first. Then keeping that in mind write a short ad of not more than 500 characters that describes the product/service and also emphasizes the benefits of it. You can use Microsoft Word as a good tool to edit your ad and also correct the spelling mistakes and grammar.
Tracking and testing
Once you have submitted your classified ad to a directory, it is important to know which ad is converting the most and also from which directory. This will help you to concentrate your efforts where required and get the maximum results. Don't forget Pareto's Law. 80% of the business comes from 20% of the customers. Concentrate your efforts on those 20 classified ad directories that convert, and you can achieve this by continuously tracking them. By this you will come to know the conversion rate.
Classified ad syndication
Identify sites where you can place one classified advertisement and from there it gets posted to multiple sites. This includes API as well as RSS. This will help in getting your advertisement published in many places so that the visibility increases.
Promoting your classified advertisement
Tip 1: Once you have published your ad, the next step would be to Social Bookmark it in sities like Delicious, Propeller, Digg, etc.
Tip 2: Subscribe to a RSS Feed